Common mistakes with video ad serving
                     Common mistakes with video ad serving
Watson F
Writes on ad servers, involved with Adspeed Ad serving 
software and ad server solutions.
There are many different ways to promote a business nowadays, but 
many people agree that video ads are considered near the top of the 
list. The ability to go into details about a product or service, while also 
showcasing what it offers, in a short amount of time, makes video ad 
serving a very attractive way to get the word out to consumers. The 
problem is that advertisers think that putting together a video and 
getting it out there is a guaranteed success, but that is not the case at 
all. If you are considering using video ads, then there are some mistakes 
that need to be avoided at all costs. Let's take a look at some of the 
more common errors and how to avoid them.
Using a poor script
A sleek looking video is great, but it is also nothing without an accompanying script 
that is interesting and filled with useful information. The mistake that a lot of new 
video advertisers make is believing that the images within the video are all that 
they need to make a sale. While it certainly helps, you also need a script that is 
clear and to the point, as well as being informative and entertaining. You can think 
of a video ad as a short movie that tells a short 30-second story. Storytelling is an 
art and not an exact science so there are different ways to present your products 
and services. It can be serious, funny, entertaining, educational, or even quirky or 
weird. You can start with your goal, what you are trying to achieve with video ad 
serving. Then think about your target audience and how to capture their interest. 
Are they more likely to respond to a serious tone or a funny story? For example, 
jewelry or wedding-related ads often have a serious tone because it is safer to stick 
with a traditional approach than going wild that might strike the wrong tone and 
be viewed as a lack of professionalism.
A poor script without a clear message can even lead to consumers being 
more confused about what it is you are trying to sell. Imagine a story 
that is missing the starting point, some details in the middle or the 
ending. The missing part can be intentional or unintentional. If it is on 
purpose then the ad can trigger the viewer’s curiosity and response. On 
the other hand, it becomes an expensive overlook because viewers are 
unsure what to make of the ad or wondering what they just watched.
Going with the hard sell
Another common error is going with the hard sell in a video ad as 
opposed to letting the product speak for itself via a solid script and great 
imagery. For example, if the spokesperson keeps asking viewers to call a 
number or visit a site repeatedly without presenting enough useful or 
interesting details about the product, that is going to turn off viewers. 
They have seen enough of these pushy ads to quickly figure out what is 
going on and simply skip or ignore it. If the video ad is entertaining and 
informative, there is no need to constantly hit the viewers over the head 
with a relentless sales pitch. A good video ad delivers the important 
details about the product or service in a way that is acceptable or even 
welcoming by the viewers. In this case, a call-to-action at the end of the 
video is really all that is needed to finalize the offer.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.