How to deal with ad blocking
                     How to deal with ad blocking
Watson F
Writes on ad managing using ad servers for publishers, 
involved with Adspeed ad server for publishers.
There are a lot of people out there who want to have an online 
experience that does not include seeing ads on every website they visit. 
That said, there are also those who understand that ad revenue is 
crucial for websites and the people behind them. The website publishers 
want to deliver a quality experience, but need a little financial help to 
keep things running. One of the problems that online advertisers and 
publishers run into is users employing ad blockers to ensure that their 
time online is ad-free. This can prove to be a problem when trying to get 
your message out to the masses. Let’s look at 5 different ways to deal 
with ad blockers.
Measure ad blocking percentage
When you go with a good ad server, you are given access to all sorts of 
data designed to make your ads as effective as possible. Look for one 
that lets you measure just how many of your regular site visitors are 
using ad blockers. If you are looking at a relatively small percentage, 
then it might be best to leave things as they are until that number grows 
to a point where your ads simply aren’t hitting your target audience in 
great numbers.
Consider non-technical approaches
If you frequently turn to the Internet for your daily news, you may well 
have noticed that many newspapers and websites give you limited 
access before requiring you to pay to read more stories. Creating a 
subscription-based site, a member-only area or a paid wall is one way to 
generate income without relying solely on ads. To go this route, though, 
you need to be delivering quality content regularly and making sure that 
you are delivering value for money.
Try technical solutions
Other ways require more technical knowledge. One could begin with the 
site ability to detect ad blockers. At this point, the user is asked to turn 
off their blocker before being allowed to read the content on the site. 
Alternatively, native ads or server-to-server ad serving could be used to 
avoid third-party tags or code. Running a white-label private ad server 
just for your own website might also get you through the ad blocker.
Combine multiple solutions
There is a little bit of trial and error involved in finding out what works 
best for you when it comes to battling the ad blocker issue. Be prepared 
to try both the technical and non-technical methods, as well as a 
combination of the two. It may take some time to figure out, but if you 
analyze all the data available to you, it will soon become clear what 
works best.
Reduce dependency on complex multi-layer ad 
systems
The more ad servers that you use when running ads, the more likely it is 
that you are going to run into an ad blocking problem. The number of ad 
requests should be minimized because some of those ad calls might be 
on the ad blocker’s list. Sometimes, it is the simplest approach with 
direct ad serving that proves to be the most effective, not to mention 
it’s also faster, less prone to errors and much easier to troubleshoot.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.