How to design a good ad banner (part 2)
                     How to design a good ad banner (part 2)
Watson F
Writes on ad server, involved with Adspeed
 ad server solutions & Adspeed
 ad serving software.
Even though there are many newer ad formats, banner ad serving is still one 
of the most popular because it is simple and effective. In the previous part, 
we recommend keeping the banner ad simple with a clear headline, strong 
visuals and without using too many fonts. Below are additional 
considerations to design an effective ad banner.
Use a consistent brand identity
Make sure the ad banner reflects your brand's look and feel. Use the same 
fonts, colors, and overall design elements that you use on your website and 
in your other marketing materials. This helps to create a cohesive brand 
identity and makes it easier for customers to recognize your ads and your 
company.
 
Make it relevant
The ad banner should be relevant to the product or service being 
advertised. Use language and imagery that is directly related to the 
advertised product or service. If you have customer reviews or testimonials, 
consider including them in the ad banner if it is short enough. These 
elements help build trust and credibility with viewers and potential 
customers.
Call to action
A good ad banner should have a clear call to action that tells the viewer 
what to do next. This could be to visit the advertised website, sign up for a 
newsletter, or make a purchase. Action words like “Click Here” or “Buy Now” 
in the banner encourages the viewer to take action instead of just viewing 
and forgetting about the ad.
 Test different versions
It's important to evaluate different versions of the ad banner to see which 
one performs the best. Try changing the color scheme, the language, or the 
images to see which version gets the most clicks or conversions. A/B testing 
is a method of comparing multiple versions of an ad banner to see which 
one performs better. Many ad servers support this ad optimization feature. 
This can help you determine which elements of the ad banner are the most 
effective.
Optimize for mobile
Many people nowadays view websites and ads on their smartphones. 
Therefore, it's important to optimize the ad banner for mobile devices. 
Make sure the ad banner looks good, responsive to different screen sizes 
and is easy to read on a smaller screen. Even with 5G technologies, mobile 
devices are often on a slower cellular network than a landline Internet 
connection. With that in mind, make sure your ad file size is as small as 
possible without compromising quality.
 
Follow advertising guidelines
Different websites have different advertising guidelines, specifications and 
requirements that you need to follow. Some only support certain ad 
dimensions and have a maximum file size. Make sure you understand and 
follow these guidelines when you design your banner ad to ensure that your 
ad fits within the placement and looks good on the website. Satisfying all ad 
requirements also gets your ads quickly approved for display.
Keep it up to date
Make sure to keep the ad banner up to date with current pricing, 
promotions, and offers. If the ad banner is for a seasonal product or service, 
make sure to update it as needed. Otherwise, valuable impressions will be 
wasted because the advertised product or service is no longer valid or 
available.
 
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad management 
solution that serves your ads, tracks impressions & clicks and reports ad 
statistics in real-time. Driven by the latest ad serving technologies, the goal 
of Adspeed adserver is to provide a reliable platform that can help in 
executing online advertising strategy more efficiently. 
 
 
 
 
Thank you for your time in reading this article.