How to fight against click fraud
                     How to fight against click fraud
Watson F
Writes on ad server, involved with Adspeed
 ad server solutions & Adspeed
 ad serving software.
Click fraud is a type of fraudulent activity that occurs when a person, 
automated script, or computer program imitates a legitimate user clicking 
on an ad, for the purpose of generating a charge per click (CPC) without the 
advertiser receiving any actual benefit. This fraudulent activity can be costly 
for advertisers because they pay for each fraudulent click without receiving 
any value in return. It inflates the number of clicks and increases ad 
expenses for advertisers. To fight against click fraud, there are several 
strategies that advertisers and businesses can use:
 
• Monitor traffic: Advertisers can monitor their traffic to identify, be aware 
and report suspicious or fraudulent activities. This can involve analyzing 
clicks and impressions from ad reports to identify patterns and anomalies, 
and then taking action to block fraudulent sources.
• Implement filtering and blocking: Once identified, advertisers can apply 
restrictions, filtering and blocking techniques in their ad serving platform to 
prevent fraudulent clicks. One option is to apply geo-targeting restrictions to 
block traffic from certain countries or regions. Another option is to block 
traffic from specific IP address ranges, or using techniques such as CAPTCHA 
to verify that a user is an actual person.
 
• Use different ad formats: Advertisers can also consider using different ad 
formats, such as video ads, native ads, or impression-based ads, which 
might be less susceptible to click fraud.
• Work with reputable partners: Advertisers should be cautious about who 
they work with and only partner with reputable companies and traffic 
sources. This can help reduce the risk of click fraud and other fraudulent 
activity.
 
• Use encryption and unique tokens: Encrypted ads use secure connections 
to transmit data between viewers, ad servers and other vendors. Unique, 
one-time tokens and codes are encoded inside the ad tags and ad requests 
to help prevent fraudulent clicks, as it makes it more difficult for fraudsters 
to manipulate the data and easier to detect fraudulent activities.
 
• Use a detection and verification service: There are fraud detection tools 
and services available that can help identify and filter out fraudulent clicks. 
Third-party verification services can help validate the authenticity of clicks 
and impressions providing advertisers with greater visibility into their traffic. 
These services often use a combination of techniques, such as block lists, 
traffic analysis, and human review, to identify and filter out fraudulent clicks. 
Traffic analysis involves using algorithms and machine learning to analyze 
patterns and detect unusual activity, such as clicks coming from a single IP 
address or clicks happening at an unusually fast rate.
• Stay informed: Advertisers should try to keep up to date about the latest 
trends, techniques and best practices dealing with click fraud by subscribing 
to industry newsletters and be proactive in implementing measures to 
protect themselves.
 
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad management 
solution that serves your ads, tracks impressions & clicks and reports ad 
statistics in real-time. Driven by the latest ad serving technologies, the goal 
of Adspeed adserver is to provide a reliable platform that can help in 
executing online advertising strategy more efficiently. 
 
 
 
 
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