Industries with a surge in ad serving during pandemic
                     Industries with a surge in ad serving during pandemic
Watson F
Writes on ad server software, involved with Adspeed 
adserver platform & Adspeed adserver software
Everyone has been hit by the pandemic in one way or another, but while 
many are struggling to survive, others are thriving in what we now 
describe as the new normal. Walk down any street now and you will see 
a lot of businesses closed, many of whom may never return. As is always 
the case, though, there are some industries that are on the rise. There 
are even some who have seen their business boom at a time when 
others are pushed to the wall. The types of advertisements that you see 
now, as well as where you see them, are going to be different than what 
we are used to. They are all part of the industries that are enjoying a 
surge in business during the pandemic.
Smart TVs and streaming devices
On the face of it, this may seem like an odd place to see ads, but it actually 
makes a ton of sense when you stop and think about it. With a lot of people 
out of work and stuck in the house during the pandemic, many are turning to 
online entertainment to keep themselves occupied and stimulated. A lot of 
what we watch now is not on cable TV but on video streaming apps or 
devices like YouTube, Hulu, Roku, Firestick, etc. It makes sense that 
advertisers are also going to these online video ad servers to get the word 
out now that more eyes are on those devices and apps.
Online gaming
People already play games online or on their smartphones, but just like 
with TV, consumers are passing the time and get entertained by 
spending more time than usual playing these games. It absolutely makes 
sense for game publishers to increase their ad serving budget to get the 
word out about all the new apps and games that they have coming. It 
also creates more ad inventory for other advertisers to serve ads within 
these games.
Work-from-home products and services
Telecommuting is thriving during the pandemic, with employees making 
the shift from the office to their home in order to continue at their job. 
This has proven to be a boon for office suppliers and software 
companies, with many of these employees upgrading their equipment 
to make it easier for them to do their job. This is an industry that 
continues to surge, as many businesses are seeing the benefits of having 
people work from home.
Services for stay-at-home parents
With schools closed, kids still need to get an education so basically all 
school districts are going with the online route. Parents who have to 
work are having a hard time juggling their job and family life. This 
created a need for services that help them do all of those tasks. Things 
like remote childcare and tutoring services are booming. For parents 
that stay home more frequent than before, they see their home in a 
new light and seek out home improvement services to create a more 
comfortable living, and working, environment.
Delivery services
One of the treats that we love to give ourselves is a night out at a 
restaurant. With many places still closed to the public, the only way to 
get the food that we love is via a food delivery service, such as Uber 
Eats, Grubhub, or Postmates. Similarly, minimizing public contact is a 
priority for some, which is why online grocery services are doing a great 
business during the pandemic.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
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