Issues for publishers with wrong ads showing on their websites
                     Issues for publishers with wrong ads showing on 
their websites
Watson F
Writes on ad server, involved with Adspeed
 ad server solutions & Adspeed
 ad serving software.
Publishers face a range of problems when unexpected ads show up on their 
websites. For example, an ad for an event in the past is still showing after its 
advertised date or an alcohol ad displays on a kid-friendly site. These issues 
can negatively impact user experience, brand reputation, relationship with 
advertisers, and ultimately advertising revenue. Here's a detailed 
breakdown of the problems:
 
Disrupt user experience
When users encounter irrelevant or inappropriate ads, their browsing 
experience is negatively affected. This can lead to frustration, annoyance, 
and even abandonment of the website. Users may perceive the publisher as 
careless or unconcerned about what is being displayed on their platform. 
When users repeatedly encounter wrong ads when visiting websites, they 
may eventually develop a general distrust of online advertising, leading to 
ad blindness or the incentive to use ad blockers. When ads are blocked 
because of low-quality ads, relevant and high-quality ads also suffer the 
same fate. This can make it even more challenging for publishers to 
generate revenue through ad serving.
 To maintain a good user experience, both site content and ads should be 
consistent, relevant and up to date. It sounds like a lot of work but it might 
not be the case because of modern technology. Many of the ad ops tasks 
can be automated if you choose the right ad server. For each ad campaign, 
make sure you set a start/end date in your ad server because it can help you 
schedule ads automatically so that you don’t have to remember to turn ads 
on or off manually, which is time consuming and very prone to mistakes. 
Suitable ad targeting and restrictions should be applied to ads so that they 
display on the right pages at the right time.
 
Damage reputation
Wrong ads can severely damage a publisher's reputation. Viewers may 
associate the publisher with low-quality content or even malicious intent 
since they don’t know if it’s just a mistake or intentional click-bait 
advertising. This leads to a decline in trust and loyalty. It is the worst 
situation to be exploited by fly-by advertisers that promise high rates and 
earnings but can disappear overnight after serving malicious virus code to 
your viewers. This can tarnish the publisher's brand image and make it 
difficult to attract and retain both visitors, users and advertisers. Many 
publishers use ad networks and ad exchanges to steadily supply them with 
ads. When wrong ads are repeatedly displayed, it indicates a lack of control 
or quality assurance on the ad supply. This can strain relationships with ad 
networks, leading to reduced ad inventory, penalties, or even termination of 
the partnership.
 
To earn and maintain a good reputation, it is a good idea to really know your 
advertisers, know your ad networks/exchanges. Don’t just accept any and all 
clients without knowing about their businesses and verify some basic 
information. If a preliminary check raises some red flags, investigate further 
instead of turning a blind eye. Take time to regularly monitor ad settings 
such as allowed and blocked ad categories.
 
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad management 
solution that serves your ads, tracks impressions & clicks and reports ad 
statistics in real-time. Driven by the latest ad serving technologies, the goal 
of Adspeed adserver is to provide a reliable platform that can help in 
executing online advertising strategy more efficiently. 
 
 
 
 
Thank you for your time in reading this article.