Observations on ad serving activities during a disease outbreak
                     Observations on ad serving activities during 
a disease outbreak
Watson F
Writes on ad managing using ad servers for publishers, 
involved with Adspeed ad server for publishers.
Most people have a daily routine that they follow to the letter, but there 
are times in life when that routine is forced to change. The changes that 
they make can have a ripple effect that spreads out across a variety of 
different places and activities. There are many reasons why a person 
might suddenly change their routine, with illness, or the fear of getting 
sick, sitting at the top of the list. Flu season can bring about changes to 
the daily routines, as can more widespread diseases that strike fear into 
the heart of the world population. Let's take a closer look at how a 
situation like that can make a difference to ad serving activities.
Stay home and avoid busy places
Where people view their ads and how they respond to them can change 
quite dramatically during a disease outbreak. You will find that people 
try to stay home as much as possible, while also avoiding going to 
potentially busy places like restaurants and movie theaters. Business 
that advertise in those specific categories may see less bang for their 
buck, with people simply waiting for the outbreak to pass. TV ads may 
reap greater rewards here, with more folks tuning in at times when they 
normally would not.
Perform more online social activities
Even when choosing to stay home, people still want to stay in touch 
with friends and family. This means that the amount of time spent 
online, texting, or interacting on social networks and online games 
increases. Advertisers who put a lot of resources in getting the message 
out via those avenues may well see a spike in their click-through rate 
and responses to ads.
Do more online shopping
The number of people who do the majority of their shopping online 
increases with each passing year, but the numbers will more than likely 
spike during a disease outbreak, which once again goes back to the fact 
that people are more inclined to stay at home. Online businesses may 
well see an increase in sales during these periods. Services such as 
online grocery delivery and food delivery may also see new users sign 
up. While some may do so on a trial basis, others will almost certainly 
stick around even after the disease outbreak is contained.
Benefit many publishers
People spending more time online means that they will have more time 
to do things they would normally not. In the case of a disease outbreak, 
the demand for up-to-date information increases, which may mean that 
articles on the subject, as well as news pieces about the disease, get a 
lot more viewers and generate more ad impressions. Those sites will 
almost certainly see a spike in ad revenue, especially if they are of the 
pay-per-view variety.
Generate more online traffic
All of the items that we have mentioned here bring us to a rather 
obvious conclusion, which is that online traffic as a whole will increase 
during a disease outbreak. Simple math tells us that this will lead to 
more pageviews and a higher number of ads served, which increases the 
likelihood for online advertisers and publishers making more money 
during this uncertain period of time.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
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