How to use online advertising for reputation management
                     How to use online advertising for reputation 
management
Watson F
Writes on ad server software, involved with Adspeed Ad 
server for publishers & AdSpeed ad servers .
Businesses have always lived and died by the strength of their reputation, 
but their demise can come a whole lot faster nowadays. Social media and 
review websites can prove to be the undoing of any business if they do not 
keep track about what is being said about them online. A bad reputation can 
spread like a virus if left unchecked, which is why businesses really need to 
take a proactive approach in dealing with how they are viewed by the 
general public. There are several ways to do that, including hiring someone 
tasked with taking care of complaints and negativity on social media. 
Businesses can also use ad serving to help with reputation management, so 
let’s take a look at some of the ways in which it can be done.
Counter negative reviews with positive ones
It is absolutely impossible to run any kind of business and not have some 
disgruntled customers over time. The harsh reality is that people are more likely 
to go online and leave a complaint than to share a positive experience. Nipping 
complaints in the bud and finding solutions to the problem experienced by the 
customer early on is definitely an excellent way to go. In addition to that, your 
marketing materials should also ask customers to talk about a great experience 
with your business. Perhaps think about publishing an ad on your ad server with a 
discount in exchange for a review, hopefully a positive one.
Accept feedback on your website
Rather than monitoring social media for comments and complaints, you 
may think about running website ads that ask people for feedback or 
reviews of your business. By doing this, you are better equipped to 
handle every comment that you get in a timely fashion. It will also help 
give you some serious insight into what people see as good and bad 
about your business.
Take advantage of email ads
When you go shopping at a brick-and-mortar store, you are likely to 
have the person serving you handing your final receipt and telling you 
about a chance to win some prize by filling out a survey of your 
experience. The link to the survey website is found at the bottom of the 
receipt. You can do a similar thing when you run an online business. To 
do that, send customers an email copy of their receipt and ask them to 
leave a review of their experience. You can send reminder emails to 
people who bought your product to solicit their feedback and reviews. 
You can also do this in newsletters and any other information you send 
to customers via email.
Offer sweepstakes and other freebies
There is perhaps no better way to get a positive response from 
customers than giving them the opportunity to win a freebie or have a 
free sample. An ad campaign that focuses on sweepstakes, discounts, 
free samples, and other giveaways is a fantastic way to generate buzz 
and some positive word of mouth. People who have never tried your 
business in the past might be tempted to take a shot. It might cost you 
some money to run the ad and give free stuff away, but you might also 
generate new sales from customers you may never have otherwise 
reached.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.