Popular online advertising trends for 2020
                     Popular online advertising trends for 2020
Watson F
Writes on ad managing using AdSpeed ad server 
platform, involved with AdSpeed ad serving software.
Regardless of your industry or products and services that you sell, the 
following major digital marketing trends cannot be ignored. Only a few 
years ago, companies just needed a website and maybe a Facebook 
page. But now, the digital landscape is evolving so quickly that it’s hard 
to keep up, especially for small businesses. Here are some key 
developments that you should consider investing your time and 
resources in to succeed in 2020 and beyond.
Omni-channel marketing
Consumers have at their fingertips more ways than ever before to get the things or services they want. 
For example, before the Internet, if you wanted to buy a product, you simply went to the store and 
bought it. Now we have the Internet, smartphones, smart TVs, AI-powered smart speakers, magazines, 
and brick-and-mortar stores. This shift in consumer behaviors makes omnichannel marketing, or cross-
channel marketing, very important because it provides a seamless experience across all channels. 
Customers start in one channel and move to another channel as they do more research before making 
the final purchase decision. If you’re a brick-and-mortar business with a website, you want the 
experience of transferring between the website to your storefront to be as easy as possible. For example, 
a person sees an ad, clicks to research and orders it online to pick it up in store within a few hours. This 
smooth transition between multiple devices to in-store experience is a model that many brands today try 
to perfect.
Accelerated mobile pages (AMP)
Many mobile sites are not designed for speed and take time to load. 
Every additional second, or even millisecond, creates huge loss of 
potential revenue for the e-commerce industry because people lose 
interest and move to a different page. To boost user experience by 
speeding up the mobile web, the AMP framework allows designers to 
build pages that load much quicker than regular pages. AMP provides 
support for ads and post-click landing pages so there is no disruption 
throughout the whole purchase experience. Additionally, AMP-enabled 
pages have higher priority and are often featured at the top of search 
engine’s result pages.
Email personalization
Email is definitely not the latest technology but it is proven and is here to stay. It 
continues to be a major channel for communication and marketing. Billions of 
people still depend on email every day. Therefore, email marketing is important 
but it is evolving with more personalization and automation. Mass email 
messages are not as effective as recipients are more demanding these days. 
They want personalized information that is catered specifically for them and the 
only way to do it at scale is via email automation and email ad serving solutions.
When you can set your email ad server to display an ad for a potential customer 
with an interest in a particular product, the response rate is likely much higher 
than serving an untargeted ad. The follow-up ad can offer a promotional price or 
a demo video in a personalized email, which can be very effective. Email is often 
a good reminder to trigger an action, especially when it is combined with other 
marketing techniques.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
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