Pros and cons of ad serving with 5G technology
                     Pros and cons of ad serving with 5G 
technology
Watson F
Writes on ad server software, involved with Adspeed 
advertising platform & Adspeed ad serving software
Technology moves at a rate that is hard to follow, as we all expect our 
devices to be faster and more efficient with each new release. 
Smartphones in particular get better with each new version, so do the 
networks that they operate on. It wasn't so very long ago that 3G was 
considered the high-speed standard, but now we are reaching the point 
where 5G phones are what people are after. With the move to 5G, some 
of you probably have questions about the effect that it will have on ad 
serving. There are some definite pros and cons to discuss here, so let’s 
dive right in.
Much faster than 4G
Just as we saw a jump on speed and network efficiency when we made 
the leap from 3G to 4G, we are now seeing the same with the move to 
5G. More and more devices and applications are becoming connected in 
what is referred to as the Internet of Things (IoT). Therefore, we actually 
need these higher speeds to keep everything running smoothly. 5G is 
designed to handle many more devices and many new applications 
which will make life easier for users and provide more opportunities for 
advertisers to run ads on all these new applications.
Great for video ads
The use of video advertising is very much on the rise and it will benefit 
even more with 5G mostly because modern devices that run on a 5G 
network are so well equipped to handle them. Video ads will load 
quickly and run smoothly, with 5G able to deliver and display ads at a 
much higher quality with a higher resolution and a higher frame rate. Hi-
definition ads are becoming more and more common, which give 
advertisers the freedom to get really creative with the ad campaigns 
that they create and serve to the end users.
Powerful phones
In order to keep pace with the higher speeds, manufacturers are 
creating smartphones that are more powerful than ever before. That is a 
bit of a blessing and a curse for consumers, though, as that brand new 
phone that you just splashed a lot of money on will soon become 
obsolete when the next version comes out within the next year. 
Advertisers will need to consider the variety of devices and those that 
can handle the high-quality ad videos.
Privacy concerns
We have all become a little too attached and dependent on our phones, 
as we now use them for everything from paying bills to online shopping. 
While this creates a lot of opportunities for ad serving, it also creates an 
issue in making sure that all the data and interactions are kept safe and 
secure. More regulations and restrictions are being introduced to tame 
the unwanted flow of personal data and advertisers need to realize that 
collecting all possible data is not a good thing. Only collect data that 
really matters and keep it safe.
Security
While higher connection and network speeds now mean that we can do 
things online faster than ever before, it also means that viruses and 
malware can now be spread at a faster rate. That brings us back to the 
Internet of Things and all those connected devices, all of which can be 
affected by these viruses. In the rush for more speed and greater 
efficiency, we also need to make sure that online ads are secure and 
safe to viewers and people who interact with those ads.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.