Pros and cons with advertising on a niche magazine and publication
                     Pros and cons with advertising on a niche 
magazine and publication
Watson F
Writes on ad server software, involved with Adspeed 
ad serving/ Adspeed adserver software.
While there are businesses who make products aimed at a wide 
audience, there are many more who fall into what is best described as a 
niche category. Those businesses tend to have a very devoted customer 
base. However, finding those customers can be a challenge. Niche 
businesses really need to be careful with their advertising budget 
because it’s important to spend a limited budget in places where a good 
return is all but guaranteed. Niche magazines and online publications 
are certainly one way to go, so let’s look at the potential pros and cons 
of this type of advertising.
Reach a highly targeted audience
The people who purchase or subscribe to niche publications do so with 
the express purpose of learning and exploring more about the specific 
subject that they are interested in. This includes looking for businesses 
who can supply them with the products they need to furnish their hobby 
or interest. Rather than hoping to find people interested in your ads, 
niche magazines deliver people who already share the same passion and 
are willing to spend.
Benefit local businesses
In many cases, niche businesses tend to be smaller in scale, which 
means that they very often operate locally, as opposed to doing 
business on a global scale. Niche publications also operate in the same 
way in that they have local subscribers, which is great news for those 
businesses looking for customers close to home.
Have higher ad rates
You might reason that a smaller niche publication may offer lower ad 
rates than larger generic sites because of a smaller reach. However, that 
might not be the case because of the highly targeted audience. If you 
are looking to run ads in niche publications, you can expect to pay 
higher ad rates, but that may not necessarily be a bad thing. As we 
already explained, you will be getting access to a highly targeted 
audience, which in turn means that you should still experience a very 
positive ROI, perhaps even better than going with a generic publication.
Build a direct relationship with the publisher
Marketing might be a number business, especially without the face to 
face meetings of the online world, but that is different when it comes to 
niche publications. In many cases, you will be able to develop a direct 
business relationship with the publisher, a relationship that almost 
always benefits both parties. The longer you advertise with the 
publication, which assumes you found a good fit and are seeing positive 
results, the more likely it is that you will begin to get better ad rates and 
deals.
Offer limited audience and exposure
The biggest downside in going with a niche publication is that you are 
not going to get a great deal of exposure with your ads, which means 
reaching a limited audience. If you are fine with staying local then this is 
the perfect way to go. However, ad serving on niche publications alone 
is not recommended for businesses looking to expand rapidly and rush 
in a wealth of new customers. It’s always a good idea to combine 
multiple channels and sources for your ads and to talk to publishers 
about their reach and results of previous ad campaigns that they have 
hosted before.
About Adspeed
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