Pros and cons of AI with ad serving
                     Pros and cons of AI with ad serving
Watson F
Writes on ad managing using ad server solutions, 
involved with Adspeed ad server software.
When you think of artificial intelligence (AI), you tend to think of science 
fiction movies where computers or robots run amok in an attempt to 
destroy mankind. It’s all rather scary, but the reality is that AI has been 
around for a while and is responsible for a lot of very positive things in 
the world. AI is even now used in the world of ad serving, with a recent 
campaign with Lexus using IBM Watson to pore over all kinds of data 
from a 15-year period to create an ad campaign for the masses. While 
being a little bit of a PR stunt by Lexus, it did shine a light on the fact 
that AI is now part of the advertising game. Let’s now look at some of 
the pros and cons of AI with ad serving.
Human limitations
As humans, we have a finite amount of time and brainpower that can be 
used to process data and use it for good. That is not the case when it 
comes to AI, though, as machine learning has the ability to process 
much more data, and more quickly, than you could even with a 
dedicated team of humans. AI can also handle multiple projects and 
scour that data at speed that simply would not be possible any other 
way. Getting to the heart of buying trends and knowing how your 
audience will behave is huge in advertising with the help of AI.
Help with information overload
In advertising, as in most aspects of business, time is money. A good ad 
server will provide you with a ton of data than can be analyzed to see 
how you can tweak your ads to make them more effective. You could 
certainly do that on your own or with a team, but things can start to get 
a little confusing when you start to cross-reference all that data. With AI, 
that process can be done quickly, with the end result being a series of 
actionable recommendations that are easy to put in place in no time at 
all.
Fast and efficient data processing
It should already be clear that AI is the ideal tool to use if you are 
looking to streamline your data processing when it comes to advertising. 
This is especially true for larger enterprises who might ordinarily need to 
employ entire teams whose job is to pore over analytics and come up 
with a new direction for an ad campaign. The amount of money that can 
be saved by going the AI route means that there is real potential for a 
greater ROI.
Complex systems
The people who create AI systems will tell you about all the potential 
benefits that can be delivered. However, they might not be able to 
predict, explain or even understand every decision made by the AI-
powered system. Not all output from the system is going to be correct 
because machine learning is dynamic and it depends on the input data 
and many other factors. Therefore, you will find that some results come 
right out of left field. AI is the way forward but it needs to be constantly 
monitored and fine-tuned to get the right results.
Lack of creativity
While AI is fast and efficient in creating, testing many ad variants and 
helping you break down raw data and analytics, it is not yet creative 
enough to deliver new ads that will touch the emotions of the people 
that you are trying to sell to. That is a task that still needs to be left in 
the hands of human marketers for now.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.