Serving ads during the re-opening phase (part 2)
                     Serving ads during the re-opening phase (part 2)
Watson F
Writes on ad servers, involved with 
Adspeed ad server solutions and 
Adspeed ad server platform.
Some of the changes made during COVID will remain in place, but others 
will need to be revised as businesses continue to adapt to the changing 
world. One of the things that needs to be reevaluated is how to navigate 
the ad serving environment. The general public are looking to get back 
to normal, which means that their needs from the last couple of years 
are shifting, yet again. We discussed about the relaxed restrictions, new 
challenges and outdoor destinations previously and will continue to list 
what are changing going forward.
Definition of workplace
While businesses are now almost fully reopened, the relationship 
between employees and their employers have changed dramatically. The 
balance has shifted from employers to employees in many industries. It 
is no longer just about wages, even though that is still a huge factor due 
to the rising inflation. Many employees do not want to return to the 
office, even only for a few days per week. They have been enjoying the 
flexibility of working from home or working remotely. Some are even 
combining working and vacation at the same time because they can do 
both. Employers are finding it difficult to bring people back after more 
than 2 years away from the office. There is no single solution that comes 
out as the optimal one because things are still changing constantly. The 
balance is still being negotiated between the management and their 
workers given all the uncertainties around the world.
Going forward, a hybrid model is likely to be very popular because it 
offers the best of both worlds. It allows employees some flexibility during 
those days that they can work from home. On the other hand, employers 
are able to reinforce the company’s culture and strengthen brainstorm 
sessions during those in-person meetings and gatherings. Not all 
businesses can operate fully remote or in a hybrid mode. Factories rely 
on workers to tend to their expensive and stationary machines at specific 
locations. Office workers can video chat and use computers to work 
remotely from pretty much anywhere. Because people are still working 
from home, the line is blurred between serving ads designed for work 
and those of a more personal nature. The advertisers that can manage 
this mixed environment and offer sound solutions will be the ones who 
are the quickest to see their business thrive in the new workplace.
Short-term plans
One major issue that advertisers continue to face is that they don't 
really know how long the current restrictions are going to be in place or 
if things could get worse due to some unforeseen developments. We 
have seen and have been through many unprecedented events in the 
past 2 years so nothing is guaranteed or impossible going forward. This 
has been a fluid situation from day one. Things change day by day. It has 
been the case for more than 2 years so who knows what can happen in 
the future. Therefore, it is smart to really look at the short-term future 
and plan tactically instead of trying to guess how things might play out 
over the long haul. Having flexibility like short-term ad campaigns in 
your ad servers seems to be the way to go at the moment. Anything that 
allows you to increase or decrease your advertising quickly is a plus.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
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