Supply chain issues and ad serving
                     Supply chain issues and ad serving
Watson F
Writes on ad server, involved with Adspeed Ad serving 
software and AdSpeed ad servers.
While supply chain issues have been a problem since the pandemic started, 
the issue came very much into focus during the holidays. Getting all the 
presents and gifts that you wanted to buy for yourself, friends and family 
proved to be an issue for many, both on the consumer and manufacturer 
side of things. As long as we remain in a pandemic and companies continue 
to struggle to fill vacant positions and to move things around quickly, this 
issue is going to remain. The question for companies looking to market 
their products during this tough time is how to manage their ad serving 
more effectively for as long as the supply chain problems stay in place. Let’s 
take a closer look at what companies are dealing with right now.
Inability to advertise with low or no inventory
You don’t want to advertise a product that is out of stock. The last thing 
that any company wants to do is spending money on ads for products 
that are being affected by supply chain problems. Customers who see 
ads for products they want will not be pleased if they click on an ad only 
to find out that what they want is not currently in stock or back-ordered. 
That level of frustration can lead to consumers looking elsewhere and 
potentially losing trust in the companies with inventory problems. Lost 
sales are a big issue for many companies. Therefore, you should closely 
monitor ad campaigns and set appropriate end dates. For a more 
advanced integration, find a way to integrate your inventory system 
with the ad server. You can use the ad server’s API to deactivate the ad 
once the inventory for that product is running low.
Different levels of impact
Not all companies and industries suffer the same issues with their 
supply chains. Some had to shut down for months while others kept 
going without a single setback. If you have been paying attention to 
online ads, you may have noticed that companies offering digital goods 
and services are more prominent than usual. For these companies, the 
supply chain issues do not even exist or only affect them lightly. Many 
employees at digital-first companies can work fully remote and they do 
not suffer major disruptions delivering their products and services. On 
the other hand, factory shutdowns, social distancing, restrictions from 
different countries create many problems for physical goods.
Getting enough products from the factories to other upstream factories 
or to the end consumers has been a major problem. We see shortages 
everywhere and pretty much in all industries. Inflation is running high 
and things are becoming much more expensive than before. While 
those delivering physical goods are slowing down their marketing efforts 
right now, the digital companies are filling those gaps and seeing their 
business boom. There is an imbalance at the moment that we hope to 
see rectified sooner rather than later because not all things can be 
delivered digitally. The whole economy benefits from a balanced 
recovery across different sectors.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
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