Supply chain issues and ad serving (part 2)
                     Supply chain issues and ad serving (part 2)
Watson F
Writes on ad server, involved with ad server platform  
and Adspeed ad server solutions.
In the first part, we discussed how supply chain issues affect different 
companies differently and how they can disrupt an ad campaign. We will 
continue to show how you can lessen the impacts of these uncertainties 
using online ad serving and digital tools.
Price changes quickly
When there are issues with supply and demand, it is not uncommon to see the 
price increases for certain products. Some changes are planned while many are 
unexpected and unpredictable. This is not particularly great for the consumers but 
it’s also why advertisers need to be careful when they start running ads. An 
interested buyer might be hugely disappointed to click on an advertised offer to 
find out that the price has increased and it is no longer a good deal. That is why it 
might be safer for certain companies to exclude pricing on the ads and ask 
potential customers to visit the landing page for more current information, 
including current prices. However, it is not always possible or convenient for the 
viewers. Especially if pricing is the main factor for viewers to click on the ad to buy 
something right away then you need to include the advertised price as part of the 
ad. When you display the product pricing on the ad, setting a specific start and end 
date for the ad campaign in your ad server is the best way to go because it is 
automatically scheduled and leaves less room for mistakes. After the current 
campaign ends, you can start a new ad campaign and update the pricing.
Flexibility of online ad serving
Even though there are many uncertainties in the global supply chains, 
there is a good reason why advertisers are leaning towards working with 
a digital ad server. It all begins with the flexibility of doing so. Ads can be 
quickly changed, swapped, or paused in real-time just as disruptions or 
other supply chain issues take hold. For example, you can turn off an ad 
right away if you no longer have that product in stock. You can then 
reactivate the same ad a week later when new inventory arrives. This is 
not something that can be done with traditional advertising like a print 
ad or even a TV or radio ad because those tend to be locked in for the 
contract’s duration. Digital ads offer a superior level of flexibility that 
makes it difficult to compare and go back to a traditional way of 
advertising.
Supply chains going digital
We saw a lot of companies switching their focus to online marketing and sales 
during the pandemic, with the same being true for supply chains. We are probably 
going to see digital sales continue to grow even after the pandemic. Transparency 
across the whole supply chain is becoming more important. It is not possible to 
know how many items are available to sell if you have to track it manually on 
paper. On the other hand, it is possible with cloud-based digital systems that can 
continuously track and monitor current inventory and even forecast demand. 
With that in mind, it is no surprise that the demand for a reliable online ad serving 
solution is on the rise because it is easier to integrate two digital systems than 
mixing a digital with a paper-based system. A digital inventory system can 
integrate directly with a online ad server to adjust how much the advertised offer 
should be, how long the promotion should last and when to turn off the ad 
campaign. The options are endless when more business departments and systems 
go digital and communicate with each other seamlessly to maximize efficiency and 
profit.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.