Tips to manage multiple ads effectively in your ad server
                     Tips to manage multiple ads effectively in your ad 
server
Watson F
Writes on ad server, involved with Adspeed Ad serving 
software and ad server solutions.
There is no single ad that works for all viewers. Therefore, advertisers need to 
create and manage multiple ads. With time and some practice, advertisers and 
ad agencies can become very good at knowing which types of ads will appeal 
to the largest number of potential customers. It does take some trial and error, 
but once you get to that point, it becomes possible to start trafficking multiple 
ads to reach even more people at any given time. While this all sounds rather 
simple, the reality is that things can get a little complicated when running 
multiple ads online. The good news is that there are ways using your ad server 
to simplify the process and have every single ad campaign running effectively 
and effortlessly. Let’s look at a few things that will make managing multiple ads 
that much easier:
Have a consistent naming convention
Organization is the key to running multiple ads effectively. When things are 
organized, you save time when searching for an ad. One of the best ways to 
stay organized is to create and follow a consistent naming convention that 
describes what each of your ads is about, making them easy to segment and 
identify. The ad names are displayed in many places, including ad reports, 
management panels, trafficking tools and other places. The names you use 
should be simple and easy to understand for different people from different 
departments, which could include your client, technical, accounting, or 
marketing people. For example, if you sell ad spots on a monthly basis then 
you can consider stating the advertiser name, the month and the ad location. 
However, you should not include all details and descriptions in the ad names 
because that would result in very long names. There are length limits in 
adservers and other supporting systems. The names might be truncated to a 
point that they are no longer useful.
Clean up old ads
When you have too many ads, it will be confusing and overwhelming to look at 
them all. There will be some ads that are actually active and needed, some 
already expired and some should just be deleted such as testing ads. It is also 
very difficult and time consuming to find a specific ad among the jungle of 
items. You might even make a mistake trafficking or reporting on an old or 
expired ad. Therefore, it’s always a good practice to deactivate, archive or 
delete old ads in a timely manner. In your ad serving solution, make sure to set 
a specified start and end date for every ad campaign that you put out there. 
The ad server software will then automatically activate an upcoming ad and 
deactivate an old one. This allows you to keep the ads looking fresh, while also 
avoiding viewers clicking on ads for a product or sale that is no longer available. 
Make it a habit to review and clean up ads on a monthly basis or even weekly. 
When it becomes a routine, you can quickly organize the ads and stay on top of 
things to prevent and avoid unwanted ad management issues and mistakes.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
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