Tips to optimize video ad serving
                     Tips to optimize video ad serving
Watson F
Writes on Ad serving, involved with Adspeed Ad serving 
software and AdSpeed ad servers
We have all heard the old adage about a picture being worth a thousand 
words, and if that is indeed the case, then you can only imagine the 
potential value of a video. There is a reason why advertisers are turning 
to video ad serving to lure in customers, and it all begins with getting a 
ton of valuable information out to customers in a way that is both 
informative and entertaining. While video ads are commonly used as a 
way of advertising, not every publisher gets the most out of them. If you 
are thinking about creating and serving video ads for your business, then 
there are some things that you need to know that will help improve your 
chances of reaching the people you want. Let’s take a look at a few tips:
Customize by device
Who are you trying to reach with your video ads and where are they 
most likely to be watching? These are two basic questions that need to 
be answered before you start creating marketing videos and trafficking 
those ads onto the ad server. Because the same ad may not look exactly 
the same when viewed on different devices, customizing them to fit the 
device that they will be displayed on, such as TV, mobile, or desktop is a 
good idea before you release them to the masses.
For example, if you were in the business of selling a smartphone app, 
you might want to customize videos for mobile devices, which likely 
have smaller screen sizes than big-screen smart TVs. On the other hand, 
a high-resolution video ad that plays perfectly and beautifully on big-
screen TVs might be slow to load and too heavy for a mobile phone. It is 
important to know the common video ad errors, their causes and typical 
solutions so that you can prevent them ahead of time and quickly fix 
them when they do arise with the goal to minimize wasted ad 
impressions.
Take advantage of platform-specific features
There are a ton of different places where you can use video ad serving. Many 
of these video platforms come with a set of unique features that are 
designed to help enhance the user’s experience or the ad’s effectiveness. For 
example, you might consider having a companion ad when viewing on the 
web, or perhaps going with interactive ads that people can explore with their 
Roku remote control. All of these features are designed to help viewers 
engage with the ad. Because it might be more time consuming and costly to 
create special features of your ad just for these platforms, you need to 
consider the return-on-investment (ROI) of these additions. If it takes too 
much time and money without getting many impressions or clicks then it is 
going to have a low ROI. Therefore, you need to ask yourself several 
questions before considering the customizations. Is it easy to implement? 
How big is the share of impressions on this platform? Are there incentives or 
tech support from the publisher?
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.