Top mobile advertising trends you should know
                     Top mobile advertising trends you should know
Watson F
Writes on ad server software, involved with AdSpeed 
adserver platform & AdSpeed ad serving solution
Mobile advertising has been a prominent trend for businesses of all 
sizes. With advertisements reaching individuals with a personalized 
touch on their smartphones, marketers have been successful in 
branding their products in the digitized age with mobile ad servers. In 
this article, you will get to know about some of the most popular mobile 
marketing trends.
Shifting budget from web to mobile advertising
Presently, media buyers are typically allocating about two out of three parts 
of their advertising budgets to digital media. The majority of advertisement 
takes place on mobile, both in the form of apps and websites. Previously, a 
significant portion of the online advertisement budget was allocated for 
desktop ads. However, recent studies reveal that funds allocated for mobile 
advertisements by most of the companies have increased significantly. The 
reason is simple, people are more tied to their mobile devices than 
desktops.
Videos create greater engagement
Video marketing mechanisms have changed the mobile marketing 
scenario significantly. More advertisers and publishers have pushed the 
inclusion of videos on apps and websites. This attracts consumers more 
than static still ads. It has been found that people can make better 
decisions when they watch videos of products. This enhances the overall 
customer experience significantly.
Increased awareness about privacy
In 2018, the GDPR (General Data Protection Regulation) was 
implemented. Since then, awareness about privacy has increased 
manifold. Therefore, the scale of data that is available without 
restrictions has dropped significantly in various parts of the world. This 
has been a matter of concern among advertisers and marketers. 
However, the good news is that the quality of consented data has 
improved since then. In the process, marketers can enjoy better 
targeting. The advertisers will try to make adjustments in their strategies 
in the coming years while acquiring and using consented data. The 
privacy of consumers would be one of the key aspects of targeting.
In-app services
Marketers always seek strategies and tactics that make the searching and 
purchasing processes as easy as possible for the buyers. As a part of 
marketing campaigns, in-app services are becoming more popular as they 
are convenient. This can generate direct responses from the customers. 
Particularly, you might have noticed home-delivery services in apps for 
restaurants. Besides, e-commerce and educational companies are also 
evolving, and they are coming up with strong marketing tactics with their 
app-oriented services. These firms, can, therefore, get across to a wider 
customer base, and at the same time, retain their loyalty.
AI-based algorithms
The use of AI-based algorithms in mobile marketing has enhanced the 
user experience significantly. The effectiveness of an ad campaign 
depends significantly on the user experience. To ensure pleasant user 
experience, mobile marketers are using AI algorithms to learn what 
works and what does not. This, in turn, benefits both the developers and 
customers. AI tools help to process large volumes of data from users 
who download the app and how they use the app and respond to 
mobile ads.
Apart from the trends mentioned here, other mechanisms are also 
gaining popularity. Marketing in the digitized era is an evolving process, 
with new ideas penetrating the market continuously. Mobile marketers 
need to learn, evaluate and implement the latest trends while nurturing 
their existing clients with care.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.