What to do when your website is showing a wrong ad or is not showing an expected ad? (part 4)
                     What to do when your website is showing a wrong 
ad or is not showing an expected ad? (part 4)
Watson F
Writes on ad serving, involved with Adspeed 
ad server software & Adspeed ad server platform.
After checking and verifying your ad tags, it is time to ensure your accounts 
are not hacked and everything is secured from unauthorized activities.
Secure your accounts
If you see malicious ads on your site or not from one of your advertisers 
then it is important to promptly check if there is any security issue with your 
content management system or the ad server’s account. Hackers can access 
your accounts and make changes to serve their own malicious ads or 
viruses. Many CMS platforms like WordPress or Drupal are constantly 
updated to patch security holes. Make sure you're running the latest version 
and that any plugins you use are up-to-date as well. Change your account’s 
password and make sure to use a strong password that is not easily 
guessable. Review activity logs for any unauthorized IP or accesses. Enable 
two-factor authentication to add an extra layer of security by requiring an 
additional verification step when logging in.
Check third-party ad vendors
Ad networks, ad exchanges and other ad serving platforms introduce more 
layers of complexity. You might not know ahead of time who will be the 
advertisers or have specific control over the incoming ads. Malicious ads can 
sometimes originate from the ad network itself. Because of their reach, 
criminals might find ways to inject their own ads into the legitimate ad 
networks or ad exchanges, making them appear alongside genuine ads. 
Research the reputation of any ad network you use and make sure you 
understand and agree with their ad requirements and policies. A malicious 
ad can infect your viewers, ruin your reputation and make your other 
advertisers reconsider their association with you.
Consult technical support
If you have tried the above troubleshooting tips and still cannot find out 
why an ad is missing, it is time to get the experts involved. If you're using an 
ad network or ad server, reach out to their technical support team for 
assistance. They are specifically trained to deal with technical issues and 
have experience with other similar cases. They also may have access to 
additional insights and more advanced tools to help identify and resolve the 
issue. To speed up the troubleshooting process, it is always better to provide 
them with as much details as possible about the problem you're 
encountering, including screenshots, URLs, and any specific error 
codes/messages.
Make it easy to provide ad feedback
It is not possible for you and other internal employees to detect or prevent 
all the possible scenarios when something goes wrong. Therefore, make it 
super easy for your audience to report issues with ads with an ad feedback 
or report button. The form should provide multiple categories like irrelevant 
ads, inappropriate ads and a text input box. Also, make sure to timely 
acknowledge, address and respond to those reports in order to show that 
you are committed to maintaining a positive user experience.
Monitor ad metrics
Regularly monitor the performance of your ads to identify any patterns or 
anomalies that might indicate incorrect ad delivery. This may involve 
tracking metrics such as impressions, clicks, and conversion rates. If 
impressions for an ad suddenly drop off more than usual then it might 
indicate that the ad is not displaying as it used to or as expected. On the 
other hand, if an ad gets an unexpected spike in traffic, it’s important to 
investigate that jump promptly.
• Part 1 - Check ad status and ad targeting
• Part 2 - Test and preview ad
• Part 3 - Verify ad tag
• Part 4 - Secure your accounts
 
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & 
clicks and reports ad statistics in real-time. Driven by the latest ad 
serving technologies, the goal of Adspeed adserver is to provide a 
reliable platform that can help in executing online advertising strategy 
more efficiently. 
 
 
 
 
Thank you for spending your precious time in 
reading this article.