An over-the-top (OTT) media service is a streaming media service offered directly to digital viewers via the internet bypassing traditional platforms of cable, broadcast, and satellite television. Users want access to high-quality streaming at any device, any place, any time, and any location. Your service/product is judged by the user. OTT takes the user-centric approach by ensuring a seamless viewing experience through multi-device, multi-browser capability leading to an awesome user experience.