Online Marketing: Pros and Cons
                     ONLINE MARKETING: 
PROS  AND  CONS
Introduction
Online marketing, today, is a helpful tool for businesses. It helps the business distribute 
information about its products, services, or any other relevant information in a much quicker 
manner. 
Source: insightssuccess.com
PROS OF ONLINE 
MARKETING
Assures a wider reach to the customers
An online business is not bound by the physical limitations. If you have a product or service on 
offer, you can use your online space to sell it in any part of the country, or abroad, without having 
to create a physical store or outlet.
Source: insightssuccess.com
Assures quantifiable results immediately
With online marketing, a business can achieve quantifiable results in a short span of time. We say 
so because online marketing allows you to track your every action with metrics, such as 
purchases, clicks, sign-ups, and visits.
Source: insightssuccess.com
Leads to lower overheads for the business
when you operate a business online, the amount of overheads is less, in comparison to that in the 
offline stores.
Source: insightssuccess.com
Lets you track the preferences of 
customers and potential customers
With online marketing, you can keep track of the past purchases as well as the preferences of the 
customer. It will help the businesses personalize their offers following the preferences and the 
choices of the customers.
Source: insightssuccess.com
CONS OF ONLINE 
MARKETING
Internet Fraud
You may experience unethical and fraudulent practices in internet marketing. Fake trademarks 
and logos can be used unchecked. This may defame your reputation.
Source: www.tutorialspoint.com
Requires Special Expertise
Along with the fundamental marketing, it needs understanding of search engine technology, 
advertising techniques, content creation, and logics to master the internet marketing.
Source: www.tutorialspoint.com
Negative feedbacks about Products
 If a competitor employs a strategy to turn down your business, they can put negative feedback or 
reviews about your business online. It can have a serious negative impact on your business.
Source: www.tutorialspoint.com
Demands expertise
In addition to the fundamental aspects of marketing, a business is also required to be careful of 
the advertising techniques, search engine technology, quality maintenance while creating 
content, and the logic, which go behind the internet marketing.
Source: www.tutorialspoint.com