SEO Fundamentals for Beginners
                     SEO Fundamentals for 
Beginners
Core Web Vitals optimization
Page experience, now quantifiable by Core 
Web Vitals is now officially a Google ranking 
factor. Core Web Vitals include the following 
performance metrics:
1. Largest Contentful Paint (LCP): the 
amount of time it takes the largest 
content asset on the page to load.
2. First Input Delay (FID): how long it takes 
for your site to respond to a user’s first 
interaction with the page.
3. Cumulative Layout Shift (CLS): how many 
unexpected layout shifts occur during the 
lifespan of the page.
Source: www.wordstream.com
Keyword clustering
Keyword research is the foundation of SEO. 
But as Google’s natural language processing 
(NLP) technology has gotten more advanced, 
effective keyword targeting has become a 
more granular and complex process.
Source: www.wordstream.com
AI-generated content
AI-assisted SEO content tools like CopyAi, 
Headlime, Jarvis, and others are on the rise,  
empowering content teams to generate more 
SEO-optimized content at a quicker rate.
Source: www.wordstream.com
Content optimization software
Content optimization tools can help you 
create high-quality, semantically-rich content 
that ranks higher in Google.
Using similar NLP algorithms as Google, these 
tools identify keywords, subtopics, synonyms, 
and even common questions search engine 
crawlers are looking for on the page when 
promoting content.
Source: www.wordstream.com
Structured data & rich snippets
Schema markup is a vocabulary of microdata 
that helps Google better understand and 
extract content from your pages, enabling 
them to show up as rich snippets, which are 
more attractive and clickable for users.
Source: www.wordstream.com
Long-form content
Google likes to rank high-quality content. 
Although content length is not a ranking 
factor, there is a strong correlation between 
longer content and better rankings.
Source: www.wordstream.com
IndexNow
Recent reports indicate that Google is the 
next one on the list of search engines using 
the IndexNow protocol.
For those of you who don’t know what 
IndexNow is, it is an open-source engine used 
by search engines for discovering new 
content. Instead of the conventional pull 
approach, it involves using the push method. 
Source: www.wordstream.com
Importance of Structuring Your 
Content
The structure of your content is going to 
become as important as the quality of it 
when Passage Indexing is live. 
It’s important to divide the content into 
multiple sections and each section must 
discuss a sub-topic.
Source: www.stanventures.com
Core Web Vitals
As you may already be aware, Google has 
been pushing webmasters to provide a better 
page experience to the users. 
This was basically to ensure that any user 
who visits a page from Google search results 
shouldn’t exit the page due to poor page 
experience. 
Source: www.stanventures.com
THANK YOU