The Ultimate Guide to Content Marketing
                     THE ULTIMATE 
GUIDE TO 
CONTENT 
MARKETING
Introduction
• Content marketing is a marketing strategy used to 
attract, engage, and retain an audience by creating and 
sharing relevant articles, videos, podcasts, and other 
media. 
• This approach establishes expertise, promotes brand 
awareness, and keeps your business top of mind when 
it’s time to buy what you sell.
Source: mailchimp.com
What is content 
marketing?
• Content marketing is the development and distribution 
of relevant, useful content blogs, newsletters, white 
papers, social media posts, emails, videos, and the like 
to current and potential customers. 
Source: mailchimp.com
TYPES OF CONTENT 
MARKETING
Social Media Content 
Marketing
• With over 3.6 billion global social media users, it’s easy 
to understand why so many businesses invest in social 
media marketing. 
• There are a number of platforms (e.g. Facebook, 
Instagram, Pinterest, LinkedIn, Snapchat) to work with 
and several ways you can create and share content on 
each of them (e.g. photos, live videos, pre-recorded 
videos, stories).
Source: blog.hubspot.com
Infographic Content 
Marketing
• Infographics display content, information, and data in 
an easy-to-understand, graphic format. With a mix of 
simple wording, short statements, and clear images, 
infographics are a great way to effectively 
communicate your content.
Source: blog.hubspot.com
Blog Content 
Marketing
• Blogs are a powerful type of inbound content and allow 
for a lot of creativity in terms of their purpose and 
topic. 
• With a blog, you can do things like promote other 
internal and external content and blog articles via links, 
add social share buttons, and incorporate product 
information.
Source: blog.hubspot.com
Podcast Content 
Marketing
• Podcasts allow for a lot of creativity as they can be 
about any topic of choice. 
• Additionally, you determine other factors related to the 
podcast such as cadence of episodes, who's on the 
podcast, where you advertise the podcast, and how 
long episodes are.
Source: blog.hubspot.com
Video Content 
Marketing
• Video marketing can boost conversions, improve ROI, 
and help you build relationships with audience 
members. 
• You may choose to share your video content on social 
media platforms, landing pages, or on a co-marketer's 
website.
Source: blog.hubspot.com
Paid Ad Content 
Marketing
• Paid ads can help you reach a broad audience and allow 
you to position yourself in all of the places you want to 
be seen paid ads are especially beneficial when paired 
with inbound marketing.
Source: blog.hubspot.com
Importance of Content 
Marketing
• Content marketing is important because it answers 
your audience's questions. With content marketing, you 
can build trust with your audience, improve 
conversions, connect with customers, and generate 
leads. 
• And, in today's age, customers expect high-quality, 
consistent content from their favorite brands.
Source: blog.hubspot.com