Is the world ready for the Metaverse?
                     IS THE WORLD 
READY FOR 
THE 
METAVERSE?
The Metaverse is a collective virtual open space, created by the 
convergence of virtually enhanced physical and digital reality. It is 
physically persistent and provides enhanced immersive experiences.
WHAT IS 
THE 
METAVERSE
?
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The term Metaverse was coined by Neal Stephenson in a science fiction 
novel - Snow Crash -- almost 30 years ago, in which he envisioned lifelike 
avatars who met in realistic 3D buildings and other virtual reality 
environments
HISTORY
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Activities that take place in isolated environments (buying digital land 
and constructing virtual homes, participating in a virtual social 
experience, etc.) will eventually take place in the Metaverse.
ABOUT 
METAVERSE
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The Metaverse is one such technology that's impact upon driving 
strategic business innovations you need to proactively consider.
TECHNOLOGY 
INNOVATION 
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A Metaverse represents a combinatorial innovation, as it requires 
multiple technologies and trends to function. 
Contributing tech capabilities include augmented reality (AR), flexible 
work styles, head-mounted displays (HMDs), an AR cloud, the Internet of 
Things (IoT), 5G, artificial intelligence (AI) and spatial technologies.
CONTRIBUTING 
TECH 
CAPABILITIES 
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In fact, Mark Zuckerberg, the owner of Meta (formerly known as 
Facebook) estimates it could take five to 10 years before the key features 
of the metaverse become mainstream. But the metaverse is growing 
aggressively. 
THE RISE 
OF 
METAVERSE
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There is a lot of excitement around Metaverse, much of it driven by 
technology companies preemptively claiming to be Metaverse 
companies, or creating Metaverses to enhance or augment the digital 
and physical realities of people. 
WHY IS THERE 
HYPE 
AROUND 
METAVERSE?
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• Virtual events, having gained popularity over the last two years, can 
now present more integrated offerings.
• Retail can extend its reach to an immersive shopping experience that 
allows for more complex products.
• Enterprises can achieve better engagement, collaboration and 
connection with their employees through virtually augmented 
workspaces.
BUSINESS 
OPPORTUNITIE
S OF A 
METAVERSE
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• A major item in the conversation on the metaverse is whether it can 
create a safe and responsible immersive environment.
• Meta is aware that virtual reality can be a "toxic environment" 
especially for women and minorities, and Metaverse would be an 
"existential threat" to Facebook if it turned off "mainstream customers 
from the medium entirely".
IS IT SAFE TO 
BE IN THE 
METAVERSE? 
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• Mark Zuckerberg-owned Meta also announced new tools to help 
people build for the Metaverse, including Presence Platform, which will 
enable new mixed reality experiences on Quest 2, and a $150-million 
investment in immersive learning to train the next generation of 
creators. 
FUTURE 
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