Apply TM or LR Tm (1)
                     Let us look at the most common business assets listed to see what types of 
Intellectual can protect be protected.
Intellectual Property Assets
Business name
Your business name may also be your trademark. 
Your business name is the name under which you manage the 
business. It may also be an Intellectual Property asset of your 
company. If you use your business name to distinguish your 
products and services from those of your opponents, your 
business name is also serving as your trademark
Brand names or logos
Your brand name and logo are your trademarks.
A brand name or logo is how consumers recognize your products and services 
in the marketplace. As your products and services start growing reputations, 
your brand value rises. Brand names and logos are Intellectual property assets 
(trademarks) meriting protecting. Registering your trademark provides you 15 
years of independent rights to use it, and you can renew it regularly, as long as 
you are still using the trademark
Website content
Your original website content is protected through copyright
Your product and service information, videos, podcasts, and articles are all 
important business assets. This content can be protected by copyright. Owning 
copyright means you can restrict others from copying your original material
Product information
Your original product info is protected through copyright
Written material about your products and services is an important business 
asset. This content can be protected by copyright. Owning copyright implies 
you can check others from copying your original material
Secret formulas
Secret formulas are considered trade secrets and are helpful business assets. 
There is no means to register your trade secrets, but to keep their business 
value, trade secrets should remain secret. In some cases, you can get a patent 
for a formula of ingredients. This gives the benefit of offering you registered 
protection for the life of the patent.
Invention
If you have invented a new product with different functionality, it may be IP 
that can be protected through a patent. If your product invention is valuable, 
new and innovative, view applying for patent protection. Patent rights allow 
you, the owner, up to 20 years to restrict others from composing, using or 
selling your invention.